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Presenting is a vital skill that allows you to really sell you company to others and give them a greater insight into why your company is right for them. A good presenter is able to talk about both the pros and cons of their company with confidence and charisma in a way that captures the audience's attention. Like with most things there are some guidelines you could follow if you are unsure how to present your company; it doesn't matter if you are presenting to a friend, a possible partner or another company, the rules are pretty much the same. Sadly, most companies prepare a 40 to 60 minute presentation detailing things such as company management structure, financial growth over the last few years and a detailed explanation of each individual factory and office. This is simply far too much information.
A company introduction should ideally last between ten and fifteen minutes so that you have time to give everyone the vital information they need without boring them or giving them an information overload. Your presentation should also include four main points which you can then elaborate and make your own. These are:
A Brief history
What you make or do
Who are your customers
What makes you unique and or different
When you are talking about your company’s history, rather than put a bullet pointed list of important dates on a slide, your audience is far more interested in the stories. In fact whereas if you put bullet points the audience will just tend to read them rather than actually listen to you, if you can captivate them with a personal success story, possibly of how the company was built and evolved with sacrifice and dedication, you'll definitely leave them with something to remember. For example introducing Hyundai would be a dream because there are so many stories around the founding of Hyundai - for example selling rice on the streets of Seoul in the 1920’s and repairing cars in the 1930’s and 40’s.
By telling stories of your company’s foundation you immediately create an interest in the company. Apple and the early days in Steve Wozniak’s parent’s garage, Microsoft’s first meeting with IBM and Richard Branson selling second-hand records from the basement of his parent’s house. All these stories are fascinating and audiences absolutely love them.
When you come to talk about what you do and who you sell to, don’t go into detail about contract sizes but instead talk about unique technology of your products, give a couple of examples of your customers and how they feel about you, why your company works for them. TRy to make the experience more personal, without however taking this advice too far!
Finally, telling your audience what makes you unique and different from your competitors sets you apart and also this way you are providing them with the criteria you would like to be judged on by telling them what you have that others don't. Remember, your audience might not be attending your presentation only, they may be going to see your competitor tomorrow. So you need to stand out and impress now.
Short, simple, story filled introductions will always beat long, detailed factually based introductions.
There is one exception to this rule. If you are introducing your company to new employees – then you can put in more detail, but personally, I would stick to the simple version and create an interest and a pride in the new employee.